Zydex Paints has entered India’s consumer retail paints market with the launch of three new products — NIVO, DRIO and DRIO Max. The new range aims to make advanced mineral-based paint technology more accessible to consumers in the economy-to-mid segment, offering durability, moisture protection and quality finishes at competitive prices. The new portfolio caters to both interior and exterior painting requirements. NIVO is designed for interior walls, while DRIO and DRIO Max are developed for exterior surfaces. Zydex’s mineral-based paint system is designed to allow moisture trapped inside walls to escape while limiting the entry of external water. This can help reduce moisture-related deterioration and maintain the appearance of painted surfaces over time. As part of its growth strategy, Zydex Paints aims to capture a 1% share of India’s economy-to-mid paint segment over the next three years. The company plans to support this target through investments in research and development, manufacturing, distribution and market expansion. Zydex will initially focus on 60 priority markets across Tier 1 and Tier 2 cities, along with selected rural areas. The company has already introduced the range to selected dealers and applicators through a soft launch in Singapore.
The launch marks a strategic step in the company’s expansion beyond premium residential and architectural projects into the wider retail market.NIVO, DRIO and DRIO Max: Product Details
The products are built on Zydex’s MineraTek platform, using mineral-modified latex binders, hybrid organo-mineral binders and specialised Organo-Silicate formulations. The company aims to combine advanced material science with practical benefits for homes, commercial buildings and institutional spaces.Focus on Durability and Moisture Protection
The range also offers fire-resistant properties. According to the company, the products meet fire-resistance requirements under ASTM E84 and have been tested for vapour permeability under EN ISO 7783. Their water-repellent performance has also been assessed under EN 1062-3.
Zydex has conducted local testing, including trials in Kerala ahead of the monsoon season, to assess the formulations under Indian weather conditions.Zydex Targets 1% Share of the Retail Paints Segment
Dr Moulik Ranka, Managing Director of Zydex Group, said the company aims to establish itself as a technology leader in paints and surface solutions over the next five to ten years, focusing on differentiated products rooted in material science.
Amrendra Mishra, COO of Zydex Paints, highlighted the growing importance of product performance and long-term value in India’s competitive paint industry. The company plans to differentiate its offerings through innovation, accessible pricing, distribution and technical support.Expansion Across 60 Priority Markets
In India, the rollout will include launch events, product training programmes, dealer development and engagement with painters and applicators. Zydex is also strengthening its sales, distribution, application and technical service capabilities to support wider market adoption.
The company stated that its existing manufacturing capacity is sufficient to meet anticipated demand over the next four to five years, allowing it to scale production without an immediate capacity expansion.
Conclusion
With the launch of NIVO, DRIO and DRIO Max, Zydex Paints is expanding its presence in India’s retail paints market. By combining mineral-based technology, moisture protection and durable finishes, the company aims to reach a broader consumer base and strengthen its position in the economy-to-mid segment. Its focus on 60 priority markets and a targeted 1% market share over three years will be central to its retail expansion strategy.
FAQs
1. What are NIVO, DRIO and DRIO Max?
NIVO, DRIO and DRIO Max are Zydex Paints’ new range of mineral-based paints for interior and exterior walls.
2. What is NIVO used for?
NIVO is designed for interior walls, offering a durable finish and moisture-management benefits.
3. What are DRIO and DRIO Max used for?
DRIO and DRIO Max are designed for exterior surfaces, providing water repellence and long-term surface protection.
4. What technology powers Zydex’s new paint range?
The products use Zydex’s MineraTek platform, featuring mineral-modified binders and specialised organo-silicate formulations.
5. What are the key benefits of these paints?
The range focuses on durability, moisture vapour permeability, water repellence, surface protection and fire-resistant properties.
6. What is Zydex Paints’ retail expansion target?
Zydex aims to capture a 1% share of India’s economy-to-mid paint segment over the next three years.
