Samsung Electronics has introduced two new Bespoke AI Washer models at IFA 2026 in Berlin, reinforcing its focus on energy-efficient and AI-powered home appliances. The latest lineup includes a 10 kg washer designed to achieve A-70% energy efficiency and a new 13 kg washer that offers larger capacity while maintaining a standard 600 mm depth. The new 10 kg Bespoke AI Washer represents Samsung’s most energy-efficient laundry appliance to date. According to the company, the model is engineered to consume up to 70% less energy than the minimum requirement for Europe’s Class A energy rating. The launch follows Samsung’s previous A-55% and A-65% efficiency washer models introduced at IFA 2024 and IFA 2025, respectively. Samsung stated that improvements in motor efficiency, thermal management, and wash-cycle design have helped achieve this significant reduction in energy consumption while maintaining strong cleaning performance. Alongside the energy-efficient model, Samsung also unveiled a new 13 kg Bespoke AI Washer. The machine is designed to provide greater washing capacity without increasing the appliance’s depth, fitting within the standard 600 mm footprint commonly used in European homes. The company says the new model addresses consumer demand for larger laundry loads while preserving space efficiency, making it suitable for households with higher washing requirements. Both new washers feature Samsung’s AI-driven laundry technologies, which are designed to optimize washing performance, improve fabric care, and enhance convenience. The appliances are part of Samsung’s broader strategy to integrate artificial intelligence into home appliances, helping users manage household tasks more efficiently. Speaking about the launch, Hyoung Min Park, Vice President and Head of the Customer Experience Team of Samsung’s Digital Appliances Business, said the company continues to push the boundaries of energy efficiency, capacity, and convenience in laundry solutions. Samsung is displaying the new Bespoke AI Washers at the IFA Creator Hub in Berlin from September 2–6, 2026. The products are part of the company’s latest smart home and appliance innovations being showcased during the global consumer electronics event.Focus on Energy Efficiency
Larger Capacity in a Compact Design
AI-Powered Laundry Experience
Showcase at IFA 2026
Conclusion
With the launch of its new A-70% energy-efficient 10 kg washer and space-saving 13 kg large-capacity model, Samsung is strengthening its position in the smart laundry appliance market. The new Bespoke AI Washers combine advanced energy savings, larger load capacities, and AI-powered convenience, reflecting the growing demand for intelligent and sustainable home appliances.
FAQs
1. What are the new Samsung Bespoke AI Washers launched at IFA 2026?
Samsung introduced a 10 kg A-70% energy-efficient Bespoke AI Washer and a new 13 kg large-capacity Bespoke AI Washer at IFA 2026.
2. How energy-efficient is the new 10 kg Bespoke AI Washer?
The washer consumes up to 70% less energy than the minimum requirement for the European Class A energy rating.
3. What is special about the new 13 kg Bespoke AI Washer?
It offers a larger 13 kg washing capacity while maintaining a standard 600 mm depth, making it suitable for space-conscious homes.
4. What AI features do the new Samsung washers offer?
The washers use AI-powered technologies to optimize washing performance, improve fabric care, and enhance overall laundry convenience.
