UltraTech Cement has officially commenced commercial production at its newly established wires and cables manufacturing facility in Jhagadia, Bharuch, Gujarat, marking a major step in the company's diversification strategy beyond cement and building materials. The plant started operations on September 1, 2026, and has an installed production capacity of approximately 1.098 million kilometres of house wires and light-duty cables.
The Bharuch facility is part of UltraTech's ₹1,800 crore investment plan announced in 2025 to enter India's rapidly growing wires and cables market. The company aims to strengthen its position as a comprehensive building solutions provider by expanding into electrical products that serve residential, commercial, industrial, and infrastructure projects.
According to the company, the new plant will manufacture house wires and light-duty cables, catering to the increasing demand generated by urbanization, housing development, and infrastructure expansion across India. The project also aligns with UltraTech's strategy of leveraging its extensive distribution network and customer relationships built through its cement and construction materials businesses.
A key advantage for UltraTech is its network of more than 3,500 UltraTech Building Solutions (UBS) outlets across the country. By utilizing this established channel, the company can quickly expand the reach of its wires and cables products while minimizing the distribution costs typically faced by new entrants in the segment.
The company's entry is expected to intensify competition in India's organized wires and cables industry, which has witnessed strong growth in recent years due to increasing electrification, infrastructure spending, and the shift from unorganized to branded manufacturers. Industry analysts believe UltraTech's strong brand presence and financial strength could make it a significant player in the market over the coming years.
With commercial production now underway, UltraTech Cement has taken another step toward building an integrated construction materials ecosystem, offering customers a broader range of products under the Aditya Birla Group umbrella.
Conclusion
UltraTech Cement’s new Bharuch wires and cables plant strengthens its position as a complete building solutions provider. The commercial launch is expected to support the company’s growth in India’s expanding electrical products market while leveraging its strong distribution network.
FAQs
1. When did UltraTech begin commercial production at the Bharuch plant?
UltraTech Cement commenced commercial production at the Bharuch wires and cables plant on September 1, 2026.
2. What is the production capacity of the new facility?
The plant has an installed capacity of approximately 1.098 million kilometres of house wires and light-duty cables.
3. How much is UltraTech investing in the wires and cables business?
The company has approved a capital expenditure plan of ₹1,800 crore for its entry into the wires and cables segment.
4. Where is the new manufacturing plant located?
The facility is located in Jhagadia, Bharuch district, Gujarat.
5. Why is UltraTech entering the wires and cables market?
The move is part of the company's strategy to become a comprehensive building solutions provider and expand its presence across the construction value chain.
