Orient Electric Limited has appointed Sandhya Biswas as Chief Marketing and Customer Experience Officer, strengthening its senior leadership team as the company focuses on brand building, customer experience and business growth.
The appointment is effective from September 14, 2026, and Biswas will also serve as a Senior Management Personnel (SMP) of the company. The appointment was approved by the Board of Directors following the recommendation of the Nomination and Remuneration Committee.
Sandhya Biswas Brings Nearly 20 Years of Experience
Sandhya Biswas brings nearly 20 years of professional experience across consumer durables, lifestyle, telecom, energy and home improvement businesses in India and the United States.
Before joining Orient Electric, she was associated with Fenesta. Her previous professional experience includes leadership roles at Airtel, Kohler, Morphy Richards and Livguard.
Throughout her career, Biswas has worked across business and P&L management, category and product strategy, brand building, digital and e-commerce, and go-to-market initiatives.
Her experience also includes building and premiumising brands, developing new categories and products, and using consumer insights and marketing strategies to support business growth.
Leadership Profile of Sandhya Biswas
Biswas is an alumnus of the Indian School of Business, Hyderabad, and has an academic background in Electronics and Informatics. Her diverse experience across consumer-focused industries is expected to support Orient Electric’s efforts to strengthen its marketing and customer experience functions.
Focus on Marketing and Customer Experience
The appointment comes at a time when Orient Electric is strengthening its leadership structure across its business segments. Biswas’ background in brand building, category strategy, digital commerce and customer-focused growth is aligned with the company's broader marketing and business objectives.
Her experience across multiple consumer-facing sectors could help Orient Electric deepen its understanding of changing customer preferences while developing new products, categories and go-to-market strategies.
The company has also recently made changes to its leadership structure. In August 2026, Anika Agarwal, who was previously Chief Marketing and Customer Experience Officer, was appointed Executive Vice President and Business Unit Head – Lighting at Orient Electric, taking responsibility for the Consumer and Professional Lighting businesses.
Orient Electric Strengthens Senior Management
With Sandhya Biswas taking charge of marketing and customer experience, Orient Electric has brought an experienced consumer-business professional into a key leadership position.
Her experience spanning consumer durables, lifestyle, telecom, energy and home improvement is expected to contribute to the company’s brand, product, digital and customer engagement initiatives.
The appointment was disclosed by Orient Electric under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, with the company filing the relevant information with the stock exchanges.
Disclaimer: This article is based on publicly available reports and regulatory disclosures concerning Orient Electric Limited’s appointment of Sandhya Biswas.
