Adani Cement has marked Navratri and Durga Puja 2026 with a large-scale aerial tribute to Maa Durga, created using 15,000 cement bags at its Kymore plant in Madhya Pradesh. The installation, measuring 70 ft × 70 ft, represents a blend of faith, collective effort, strength and trust. The installation was created using 15,000 cement bags from Ambuja Cement and ACC, representing approximately 750 tonnes of cement. Arranged carefully across a 70 ft × 70 ft area, the bags formed a large image of Maa Durga that became visible from an aerial perspective. The artwork features the goddess's crown, eyes, ten arms and flowing form. The project required a collective effort of 12,600 man-hours, highlighting the precision, coordination and dedication involved in creating the installation. Adani Cement has also captured the making of the artwork and its aerial reveal in a digital film, shared across the company's digital and social media platforms. The initiative is part of Adani Cement's Navratri and Durga Puja 2026 campaign, titled Jahan Vishwas, Wahan Shakti. The campaign brings together two key brand values associated with the company's cement portfolio. The Kymore plant holds historical significance for ACC, with its cement operations established in 1923. The surrounding region also has a long-standing tradition of Ram Leela celebrations. Adani Cement's 15,000-bag Maa Durga installation at its Kymore plant combines a festive tribute with a large-scale creative execution. Through its Jahan Vishwas, Wahan Shakti campaign, the company brings together ACC's association with trust and Ambuja Cements' promise of strength while highlighting teamwork, faith and the cultural significance of Navratri and Durga Puja.Adani Cement Uses 15,000 Bags to Create Maa Durga Artwork
‘Jahan Vishwas, Wahan Shakti’ Campaign Highlights Trust and Strength
Ambuja Cements represents Shakti, reflecting its promise of strength, while ACC represents Vishwas, drawing on its long-standing legacy of trust. Through the image of Maa Durga, the company connects these values with faith, protection, tradition and collective endeavour.
The use of cement bags as building blocks also links the festive tribute with the materials used to construct homes and infrastructure. The campaign communicates how individual contributions can combine to create something significant.Kymore Plant Connects the Campaign With Local Heritage
Through this initiative, Adani Cement has sought to recognise the area's cultural heritage and connect its festive campaign with local traditions. The digital film follows the process from the close-up arrangement of individual cement bags to the final aerial view, revealing how thousands of separate units form one monumental image.
According to the company, this is the first and only initiative of its kind by a cement company to create a large-scale aerial tribute to Maa Durga using packed cement bags.Conclusion
FAQs
1. What did Adani Cement create for Navratri 2026?
Adani Cement created a large aerial tribute to Maa Durga using 15,000 cement bags at its Kymore plant in Madhya Pradesh.
2. Where was the Maa Durga installation created?
The installation was created at Adani Cement's Kymore plant in Madhya Pradesh.
3. How many cement bags were used in the Maa Durga artwork?
The artwork used 15,000 cement bags from Ambuja Cement and ACC, representing approximately 750 tonnes of cement.
4. What was the size of the Maa Durga installation?
The installation measured 70 ft × 70 ft and was designed to display a large image of Maa Durga from an aerial perspective.
5. What is the theme of Adani Cement's Navratri campaign?
The campaign is titled Jahan Vishwas, Wahan Shakti, connecting ACC's association with trust and Ambuja Cements' promise of strength.
6. How many man-hours were required to create the installation?
The project involved approximately 12,600 man-hours of collective effort.
7. Which cement brands were involved in the initiative?
The installation used cement bags from Ambuja Cement and ACC, both part of the Adani Cement portfolio.
