14th, May, 2025

Nikita Saxena Joins JSW Steel as Head of Digital Marketing

JSW Steel, one of India’s leading steel manufacturing companies, has appointed Nikita Saxena as the new Head of Digital Marketing. This appointment marks a major step in JSW Steel’s digital journey, as the company looks to strengthen its online presence and digital strategies in 2025.

Nikita’s Previous Role: Senior Media Director at Mindshare

Before joining JSW Steel, Nikita Saxena served as Senior Media Director at Mindshare, one of the largest global media agencies. She worked at Mindshare for over 7 years, where she:

• Led digital marketing strategies

• Handled major brand campaigns

• Delivered measurable performance results

• Helped clients achieve strong digital growth

This experience gave her deep insights into consumer behavior, data-driven media, and campaign optimization.

Her Diverse Career Background

Nikita's professional journey includes top roles in both agency and corporate settings, which gives her a well-rounded view of the digital marketing landscape. She has also worked with:

• Neo@Ogilvy

• Interactive Avenues

• Starcom Mediavest Group

• IMPETUS INFOTECH LTD India

This broad experience equips her to lead innovative digital initiatives at JSW Steel.

Why This Appointment Matters

In today’s digital-first world, companies like JSW Steel are focusing more on online branding, performance campaigns, and customer engagement across digital platforms. By bringing in an expert like Nikita Saxena, JSW aims to:

• Strengthen its digital brand presence

• Run high-impact media and ad campaigns

• Improve customer interaction online

• Drive business growth through digital performance

What This Means for JSW Steel’s Digital Future

With Nikita Saxena as Head of Digital Marketing, JSW Steel is likely to:

• Build smarter content and media strategies

• Use data and analytics to improve ROI

• Create impactful social media and online campaigns

• Align marketing activities directly with business outcomes

JSW’s focus on digital transformation reflects a strong commitment to modern marketing.

Conclusion

With the appointment of Nikita Saxena, JSW Steel is taking a bold step forward in its digital marketing journey. Her rich experience and strategic thinking will play a key role in shaping the brand’s digital identity and boosting performance across platforms.

Stay tuned for more updates on leadership moves and digital marketing trends on our platform.